Why BNDL?

There is a beach in Santa Barbara called Jalama beach. Jalama is an adaptation of the native Chumash word ‘Xalam’ which translated literally, means ‘bundle.’ Jalama beach was a central village in the Chumash nation where people from surrounding villages would gather or ‘bundle’ together. Xalam meant many things to them, not only could it mean a bundle of sticks, it meant a gathering of ideas, peoples, stories, foods, goods, or a bundle of thatch and timber that form the structures in which they congregated.

We like what this word meant to the Chumash and wanted to reflect this idea in our name, BNDL.